Konnie Huq turns seductress for HIV awareness ad

http://www.guardian.co.uk/media/2009/nov/19/konnie-huq-hiv-awareness

The former Blue Peter presenter Konnie Huq appears as a seductress in a tongue-in-cheek web video ad that aims to show young people that it is OK to kiss someone with HIV.
The online ad, created by the British Red Cross, has been created in the runup to World Aids Day on 1 December.
Developed by Red Bee Media, the 60-second ad aims to tackle the prejudices that many under-25s hold about those with HIV and Aids.
The ad opens in the style of a fashion or drinks commercial with Huq sitting sexily on a bar stool, asking: "If I had HIV, what would it take to get you to kiss me?"
Huq then runs through an increasingly ridiculous set of measures, such as shaving her tongue and wearing a chemical hazard suit, as she attempts to convince viewers to agree to kiss her.
"Knowing you can't catch HIV from kissing is one thing – but when young people were asked if this was something they would actually do, the majority still said no," said Huq. "The video is a light-hearted way of challenging some of the negative assumptions people hold and hopefully forcing them to rethink."
The British Red Cross ran research among 15- to 25-year-olds that found that while 85% of young people knew that it is not possible to contract HIV from a kiss, 69% still said they would not kiss someone HIV positive.
"The video also acts as a call to action to young people to encourage them to sign up as peer educators – young people who train and teach people their own age, covering a range of humanitarian issues including HIV," said Alyson Lewis, the health and care team leader at the BRC.